Website icon media plan scoring guide
Media Plan
Resources
Website iconMedia Plan Scoring Guide.
Research and evaluate preferred Toyota Motor Corporation the organization’s alternative media, then develop a revised media plan for alternative media. Your charge is to make the organization’s media plan better than it is (based on the current literature).
Step 1: Research the literature:
Analyze current theories and marketing literature for effective branding and imaging strategies.
Cite 7-8 articles.
Step 2: Develop an alternative media plan outline that includes the following:
Identify the organization’s objective and mission statement.
Overall goals of the plan.
Audience identification and target audience (primary and secondary).
Recommend key messages.
Recommend specific components for an alternative or revised technology strategy.
Recommend specific alternative or revised communication tools.
Discuss specific alternative media plan components appropriate for this organization.
Identify specific components of a plan to be measured for effectiveness, related to creating an ethical communications strategy. Then, recommend an alternative or revised evaluation strategy.
Written Requirements
Written communication: Writing is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.
Number of resources: Minimum of 5-7 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).
Page length: 5-7 pages
Font and font size: Times New Roman, 12 point.
Suggest areas of further research on this topic.
