Week4_orders.docx

Week4_orders.docx
A) MINIMUM275 words.
For many years the Burberry brand “slipped through the cracks” and was not perceived as a luxury brand. A lack of originality and the “same old Burberry plaid” led the
brand to lose its cachet.
New leadership, however, has led the brand to its luxury status once again.
Read the case study in chapter 3, “The Rebranding of Burberry” on pages 102-105, and respond to the 2 Case Study questions (highlighted) on page 105.(I put pictures.)
Be thorough in your responses and be sure to submit a minimum of one full page, as a word doc,
B) MINIMUM140 words
Do you agree (or disagree) that the typical luxury customer is not a typical on line shopper, preferring an instore shopping experience? (explain your position)
Do you agree that the internet may overexpose a luxury brand and deny it one of its key attractions-exclusivity? Can you think of a brand that, in your opinion, has
been overexposed and has lost its cachet?
Do you feel that the high price tag of luxury items may affect the customer’s comfort level of on line shopping? Is buying a high end (pricey) product on line an issue
for you?
C)MINIMUM150 words
This week’s topic focuses on getting along at work. Please review the information in the Week 4 Lectures and Required Resources tabs. Be specific and actually list
two references that you are using for information in your post that has made an impression on you.
Additionally, please share an experience at work about someone that you’re having some difficulty getting along with. Don’t forget to protect the privacy of
individuals by not using their actual names or positions. Please respond to any questions that I post to your thread.

http://www.cgma.org/Magazine/News/Pages/20126314.aspx
http://smallbusiness.chron.com/5-steps-along-workplace-15602.html
http://www.techrepublic.com/blog/10-things/10-ways-to-build-good-coworker-relationships/

http://www.webmd.com/balance/features/getting-along-with-coworkers
http://www.cgma.org/MAGAZINE/NEWS/PAGES/20149591.ASPX

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