How Well Do GSK Balance Demands For Shareholder Value With The Need For Corporate Social Responsibility
You have been commissioned by the University to produce a report on GlaxoSmithKline. The key question at hand is:
‘How well do GSK balance demands for shareholder value with the need for corporate social responsibility?’
Your report should consider:
The context of the pharmaceutical industry. – intro
The ‘blockbuster’ business model.
GSK’s strategies for meeting the challenges of a changing industry context
Company, media and analyst narratives.
‘Hard’ data such as year on year sales growth, market share and share price.
Scholarly perspectives on pharma and GSK, as appropriate.
| 7 Pages maximum length – excluding bibliography (i.e. biblio’ does not count) | |
| FONT STYLE | Font style should be Times New Roman |
| FONT SIZE | Font size must be 12 point font |
| CHARACTER SPACING (on the Format > Font menu) | Character scale must be 100% and spacing and position should be normal (the default options) |
| MARGINS | Normal margins (2.5cm) must be used (top, bottom, left and right) |
| LINE SPACING | Line spacing must be 1.5 lines. |
| ALIGNMENT | Justified. |
Penalties for late submission are detailed on the module outline which is on blackboard.
