What Is Business Research Why Should There Be Any Question About The Definition Of 2 Difference Between Applied
Chapter 1
1 What is business research? Why should there be any question about the definition of research?
2 What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
5 A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?”
Chapter 3
6 You observe the following condition: “Our female sales representatives have lower customer defections than do our male sales representatives.” a Propose the concepts and constructs you might use to study this phenomenon. b How might any of these concepts and/or constructs be related to explanatory hypotheses?”
