What marketing mix component would be most significant for marketing specialty products
Consider the rental of a motel room. What classification of product is it? How does that classification affect the way you will market the product?
– For which classification of product would distribution (place) be most important–why?
– What marketing mix component would be most important for marketing unsought products? Why?
– What marketing mix component would be most important for marketing specialty products? Why?
– What marketing mix component would be most important for marketing convenience products? Why?
– What marketing mix component would be most important for marketing heterogeneous shopping products? Why?
– Did anything you learned in this chapter surprise you? How? Why?
