1. Explain cultural diffusion. why must managers be aware of cultural imperialism ?
2. Explain what the weighted average cost of capital for a from is and why it is oftern used as a discount rate to evaluate projects.
3. Consider a situation in which ethnocentrism was present, ideally in the workplace. Was there a degree of discomfort involved with the situation?
4. How might the generic product development process described in the text be different if developing a process-intensive product?
