write an article on strategies of the chase cardmember services
write an article on strategies of the chase cardmember services Paper must be at least 2000 words. Please, no plagiarized work!
Hi, I am looking for someone to write an article on strategies of the chase cardmember services Paper must be at least 2000 words. Please, no plagiarized work! Although its business area was comparatively smaller, the CSS had a growing corporate card presence. During the 1990s, the consolidation process that occurred in the financial service industry greatly benefited the CSS. As a result of two large mergers, Chemical Bank with Manufacturer’s Hanover and this integrated bank with Chase Manhattan, the J.P Morgan Chase Company became one of the few remaining credit card issuers (JPMorgan Chase & Co., 2008). Since numbers of commercial banks had existed particularly in the credit card segment, the CSS could take some advantages of the consolidation trend. As a result, the CSS purchased the whole credit card portfolio of the Bank of New York. Although there were large numbers of portfolios including mid-sized and large portfolios available for sale, the CSS could not effectively expand its business areas other than by portfolio acquisitions. In order to overcome this difficulty, the CSS installed a new management team early in 2000 it vehemently focused on growth and profitability. However, the new management team could not bring the desired results. and therefore the CSS still remained in its past industrial position. The CSS had to resolve ranges of strategic issues so as to convince the customers that the firm could serve them better than any other card issuer. It was necessary to establish an effective customer service division in order to retain customer loyalty. .In addition, an increased concentration on innovative product categories, underserved segments, valued-added services, and improved technologies was also essential to satisfy the diverse customer interests. Since the firm is mainly financed by its parent company, it was crucial to keep high return investment that would make the firm’s financial position stronger. .In order to resolve all these series of issues, CSS management considers two alternatives. The first alternative focused on both international and domestic growth whereas the other focused more on domestic expansion only.
