Write marketing analysis and a five-year budget of a project Marketing Management
Write “marketing analysis” and “a five-year budget” of a project if you live in Tallahasse-
Community Need
1. Inside: Cultural plan in 2014, the committee recommended COCA would provide service to assist artists and arts organizations to adapt effective business practices to improve business skills. However, COCA does not give customized advising service because of its limited capacities in human, financial resources.
2. Outside:
|
Population |
Median age |
Per capital income |
Demographic |
||||
|
White |
Black |
Hispanic |
Asian |
||||
|
Tallahassee |
186,411 |
26.4 |
23,076 |
51.1 |
36 |
6.5 |
3.9 |
|
Montgomery |
201,322 |
34.5 |
24,390 |
34.5 |
58.1 |
3.7 |
2.2 |
Montgomery, the capital of Alabama has the office of Booz Allen Consulting although the sizes of population and per capital income do not have a significantly different.
The Tallahassee Arts Consulting Mission Statement
Tallahassee Arts Consulting helps local arts organization to execute arts-based community engagement with providing comprehensive consulting service.
Vision Statement
We envision the quality of life for citizen of Tallahassee will improve to better understanding of social issues via arts-based community engagement.
Value
The power of arts to better society
Community engagement
Equity
Social diversification
Social responsibility
Financial sustainability
Customer-focused service
Business Model
We provide customized consulting service based on membership. We offer a basic level of consulting service to our member with their membership. In addition, we also have an upgrade level of consulting including implementation with extra charge.
We provide a basic and upgrade level of consulting service to not-member organizations with time-charge basis.
Goals
1. to increase our visibility in the arts organizations in Tallahassee
2. to provide professional consulting service for local arts organizations
3. to increase understanding of administrative operations in arts organizations
Objectives
1. to build relationship to the COCA and the DCA
2. to provide workshops for professional development and marketing
3. to provide setting up cooperative relationship among arts organizations.
