Assessment: Industry Market Research Project
1. Assessment Overview:
Write a marketing report on Gucci Company Brand. Analyze and evaluate the target market of Gucci, and then indicate how they serve their customers’ needs and requirements. Discuss the marketing strategies the company uses; how successful they are and your recommendations for improvements and/or strategic changes.
2. Assignment Instructions:
The following criteria must be included:
– An overview of the company, including company history and business structure
– A detailed description of the company’s target market
– Evaluation of the marketing strategies they use, including where and how they communicate with their customers, how they attract new customers and encourage repeat purchases
Research for this project must include BOTH primary and secondary sources of information.
Primary sources of information will include your own observations, interviews with the company owners, staff and customers and any other relevant parties (WHAT IS YOUR EXPERIENCE (RETAIL OR ONLINE)? DO YOU KNOW SOMEONE THAT WORKS FOR THIS COMPANY?). Example: I bought a Gucci shirt online with easy and fast delivery, nice packaging. Great website concept. Explain more about the experience shopping on their website and the experience shop in Perth city store in Kings Street Perth.
Secondary sources of information will include undertaking appropriate literature research on articles that comment on the product and the product’s introduction into the market place.
PowerPoint presentation of 7-12 slides with presentation notes on slides. PowerPoint slides will include all the main point in your report, clear and easy to understand.
