Write a white paper on a Wal-Mart of your and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
• No more than 5 pages
• Include demographic, psychographic, geographic, and behavioral characteristics for the Wal-Mart
Discuss Four basic factors that affect market segmentation are
• clear identification of the segment,
• measurability of its effective size,
• its accessibility through promotional efforts, and
• its appropriateness to the policies and resources of the company.
• A positioning statement for the company with careful consideration of their brand and strategy.
