Write a story for a controlled publication
Write a story for a controlled publication (Newsletter, Magazine, Trade journal, Brochure
Think about:
- What is the stated purpose of the piece? Who is its intended audience?
- Is the purpose of the piece clear from the cover or first page?
- Does the first paragraph of copy support or refer to the headline or title of the piece?
- Does the visual (or key design element) reinforce the message?
- Does the piece make use of subheads or other graphic dividers?
- Is there a clear and logical flow of information throughout the piece?
- Do you think there is enough, too little, or too much information?
- In what context and to what end do you think the piece was produced?
- What do you think about the design and layout of the piece
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