In this Assignment, you will analyze the “Seal-Tight Company†case study in your textbook. As a marketing researcher, your objective in this Assignment is to prepare a marketing research report. Complete the following steps to successfully execute this Assignment:
Step 1. In your Basic Marketing Research textbook, go to pages 417-418 and read question 1 on the Seal-Tight Company.
Step 2. On page 418 in your Basic Marketing Research textbook, prepare the charts required in questions A-D to be used in your research report.
Step 3. Follow the research report outline on pages 429-433.
Step 4: Prepare a 5 page research report written in APA style format based on the results of your data analysis for the “Seal-Tight Company†case study.
https://kaplan.vitalsource.com/#/books/9781305178571/cfi/444!/4/4@0.00:62.1
