Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).
In Week 3 you completed a preliminary deliverable for this project, submitting the industry with which you are familiar along with a multinational company that operates in this industry. For this company consider the Upstream Process and Responsibility framework (See Figure 1.2 in the textbook). Describe how you would take a hypothetical new product or service from concept to creation, then to commercialization, and finally to implementation in a country other than the U.S.
Your presentation will be organized by two parts. The first part is a description of new product development concepts while the second part is application to your hypothetical new product concept.
Part I: Descriptions of concepts should include:
description of the ideation approach of the new product/service addressed in Part II,
description of a business case
description of project oversight
description of beta testing
description of prelaunch readiness and training
description of launch execution
Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:
Describe the hypothetical new product.
Provide the competitive analysis with rationale for the product’s success.
Summarize the business case.
Specify beta tests and defend your recommendations.
Construct the strategy formulation in relation to the product/service launch.
Analyze and evaluate the country’s cultural and external differences with their respective application to product/service launch.
Analyze the strategy implementation on one of the following: systems, people, or process fit.
